In a major move toward its global delivery targets, Uber‘s revealed that it has spent $700 million in cash to purchase an 85% stake in Trendyol GO, Turkey’s quickly growing delivery network. More than just a cash deal, this historic deal is a strategic move to bolster Uber’s position in developing countries like Turkey, where digital transformation and e-commerce are booming.
With $2 billion in revenue bookings and more than 200 million orders fulfilled in 2024, Trendyol GO is a powerful player in the Turkish delivery market. Significant development prospects are anticipated as a result of Uber’s investment, which will help not only the corporation but also local companies and the delivery system in Turkey.
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Why Uber Chose Trendyol GO for Its Turkish Debut
Uber wants to enter into a fast changing economy with significant possibilities for digital delivery services, which is why it is interested in Trendyol GO.Internet shopping and meal delivery have become more popular in Turkey, a country of over 85 million people with a youthful, tech-savvy populace. Leading this increase is Trendyol GO, a division of the Trendyol Group and supported by Alibaba.
200 million orders were fulfilled by Trendyol GO in 2024, a 50% increase over the year before. The gross bookings on the site totaled $2 billion. Currently, it collaborates with over 90,000 marketplaces and eateries. Its active delivery crew consists of around 19,000 couriers.
Uber now has operational control and the opportunity to import its global delivery knowledge, especially through its successful Uber Eats platform, thanks to the acquisition.
Strategic Expansion: Strengthening Uber’s Global Delivery Game
Uber is no longer only a massive ride-hailing company. Its broader shift to varied services, particularly in global areas where delivery is still a developing opportunity, includes this acquisition.
Following its careful retreat from highly controlled nations like Taiwan, where it withdrew its acquisition of Foodpanda, Uber has turned its attention to growth-friendly markets like Turkey with the Turkish deal. Uber strategically connects Europe and the Middle East by acquiring Trendyol GO, bolstering its footprint in Eurasia.
According to Uber CEO Dara Khosrowshahi, the collaboration is about synergy as much as scale. In order to preserve local branding and client loyalty, Uber will incorporate essential elements of Uber Eats while maintaining the Trendyol GO app’s independence.
Local Impact: Helping Small Businesses and Couriers Thrive
This might be a major economic boost for Turkey in addition to being a victory for Uber. The partnership is anticipated to: Increase revenue for small and family-run businesses by combining Uber’s global standards with Trendyol GO’s established local presence.
Boost couriers’ pay and working conditions. Provide customers with faster, more dependable delivery along with improved app features. Encourage the traditional retail industries’ digital transition.
Caglayan Cetin, president of Trendyol Group, stressed that the partnership is in line with their goal of promoting economic growth in Turkey while maintaining the integration of local knowledge into operations.
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What’s Ahead: A New Era for Uber in Emerging Markets
Uber will completely integrate its systems and technology after obtaining regulatory approvals, with the goal of increasing Trendyol GO’s scalability and efficiency. This action is probably going to serve as a model for Uber’s next acquisitions in other areas with rapid economic growth.
Investors have already responded well—Uber’s stock has risen by almost 38% this year—and it is expected that this acquisition would immediately raise its earnings.
Given the continued concentration of the global food and delivery market and the aggressive growth of rivals like DoorDash, Uber’s Turkish initiative is notable for being both inventive and timely.
Uber plans to future-proof its delivery business, take advantage of local advantages, and enter areas with a plethora of unrealized potential by investing $700 million in Trendyol GO. Uber is offering more than simply food with its combination of innovation, investment, and global experience; it’s delivering the next wave of global expansion.
