The UAE has climbed to 10th place in the Global Soft Power Index 2025, its highest ranking to date. Released at the Global Soft Power Summit in London, the index—compiled by Brand Finance—ranks 193 countries based on their global influence, diplomacy, and reputation.
The Numbers That Matter
- 10th overall ranking (highest in the Middle East)
- 8th in global influence
- 9th in diplomatic engagement
- Nation brand value: $1.23 trillion (up from $1 trillion)
The United States remains No. 1, while China has overtaken the UK for the first time to secure second place.
How the UAE Got Here
The UAE’s rise isn’t luck—it’s the result of calculated global positioning, economic growth, and diplomatic strategy.
- Diplomatic Neutrality: The UAE has balanced strong ties with the West, China, and the Middle East, positioning itself as a mediator in regional and global affairs.
- Economic Expansion: The country is pushing beyond oil, strengthening trade networks across Asia, Africa, and Europe and attracting global investment.
- Global Events & Branding: Hosting COP28, Expo 2020, and major business summits has reinforced its role as a strategic international hub.
What Leaders Say
His Highness Sheikh Mohammed bin Rashid Al Maktoum credits the leadership of His Highness Sheikh Mohamed bin Zayed Al Nahyan, stating that the UAE now holds its strongest global presence and highest trust levels ever.
What’s Next?
As the highest-ranked Middle Eastern country in soft power, the UAE now faces a bigger test: Maintaining its influence amid rising global tensions, economic shifts, and regional competition. How it navigates these challenges will define whether it cements its place among the world’s most influential nations.
