Nike intends to raise the price of several of its popular footwear, apparel, and gear on June 1, 2025. The price increase comes at a time when big retailers are being impacted by US tariffs and international trade rules, and it follows a similar move made by Adidas last month.
Why Is There a Nike Price Increase in June 2025?
According to sources familiar with the matter, the Nike price increase in June 2025 is the result of both internal business decisions and external economic conditions. Nike acknowledged that it frequently analyzes its prices during seasonal assessments, even if the sportswear behemoth did not specifically address US tariffs.
Almost all Nike products are manufactured in Asia, a region heavily impacted by US tariffs introduced during the Trump administration. These tariffs still include a base 10% import tax, even though additional tariff hikes have been temporarily paused until July.
While importers can choose to absorb these taxes, many, including Nike, are opting to pass some of the cost on to consumers.
What Will the Nike Price Increase in June 2025 Look Like?
Starting 1 June:
- Nike shoes that cost more than $100 will go up by as much as $10.
- Hikes for athletic gear and apparel will cost between $2 and $10.
Some popular items will remain unaffected. This includes:
- Nike’s Air Force 1 trainers
- Footwear priced below $100
- Children’s products
- Jordan-branded apparel and accessories
Nike commented, “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
It remains unclear whether this price adjustment will be limited to the United States or rolled out globally. The BBC has reached out to Nike for clarification.
Tariffs and Trade Tensions Behind the Nike Price Increase June 2025
The price rise at Nike comes just weeks after Adidas warned of similar changes due to tariffs on imports from Asia. Vietnam, which manufactures 50% of Nike’s shoes and over a quarter of its clothing, is facing a 46% reciprocal tariff under US trade policy.
Goods from Indonesia, Thailand, and China—other major suppliers for Nike—are also facing import taxes between 32% and 54%. While these additional tariffs are currently paused until July, the base 10% still adds pressure on importers.
Nike’s Direct Sales Strategy and Falling Online Numbers
Another significant announcement is that, for the first time since 2019, Nike will start selling products directly on Amazon US. The action is probably a part of a plan to increase digital sales, which have fallen precipitously in the last several months.
For the quarter ending February, Nike reported:
- 25% drop in online sales in Europe, the Middle East, and Africa
- 20% fall in digital sales in Greater China
In order to concentrate on its own website and physical stores, Nike had previously ceased listing its products on Amazon. This new collaboration might help them stabilize their internet presence while their online numbers continue to decline.
Final Thoughts on the Nike Price Increase June 2025
The Nike price increase in June 2025 highlights how global economic shifts and US tariffs are directly impacting everyday shoppers. With tariffs affecting costs from production to import, companies like Nike are making tough decisions.
Whether this price hike will influence consumer buying patterns remains to be seen. However, with some popular and budget-friendly items exempt, Nike may still keep its strong customer base engaged.
Stay tuned for updates as the situation around tariffs and pricing continues to develop. To stay tuned to the latest world news, follow 10X Times News.
