The sweet tooth scene in Dubai just got more exciting. Mars, the global chocolate giant, has introduced a brand-new flavor under its popular Galaxy range — the Galaxy Pistachio Kunafa. This new chocolate is a limited-edition treat that brings together the rich flavors of pistachio, crispy kunafa, and Galaxy’s smooth milk chocolate.
Why Galaxy Pistachio Kunafa Is Creating a Buzz
The launch of Galaxy Pistachio Kunafa is a direct response to a growing regional trend. Over the past year, kunafa-infused chocolate has become incredibly popular across the UAE and other Middle Eastern markets. In fact, the treat has become so iconic it’s now widely referred to as “Dubai chocolate.” Recognizing this demand, Mars decided to act fast — and they delivered.
Mars confirmed that this new creation was developed in the UAE, the birthplace of the kunafa chocolate trend. The company partnered with local manufacturer Notions Group to produce the Galaxy Pistachio Kunafa in just four months. The end result? A premium bite-sized chocolate that combines local flavors with global quality.
Only in the UAE and Qatar — While Stocks Last
This special edition chocolate is being sold exclusively in the UAE and Qatar, with a retail price of Dh30 per box. Mars has confirmed that the Galaxy Pistachio Kunafa will only be available for a limited time and “while stocks last.” It’s being stocked at leading retailers across both countries, giving chocolate fans a short window to get their hands on this exciting new flavor.
What’s Inside the Galaxy Pistachio Kunafa?
The chocolate offers a triple-layered indulgence — silky milk chocolate on the outside, a creamy pistachio filling, and a crispy kunafa center. It’s crafted in a bite-sized format, making it perfect for what Mars calls “portioned indulgence.” Designed to satisfy a craving without overdoing it, this innovation also aligns with the rising demand for luxury chocolate experiences.
Mars Responds to Consumer Demand with Galaxy Pistachio Kunafa
Since the beginning of 2025, more than 40 brands have jumped into the kunafa chocolate trend. According to Mars Gulf, kunafa-based chocolate now makes up 45% of total category growth in the last three months alone. That’s no small feat.
“Consumers were asking for pistachio kunafa — and they wanted it from Galaxy,” said Ekaterina Pichugova, General Manager at Mars Gulf. She emphasized that the new flavor was created to meet that exact demand and praised the local team’s ability to bring the product to market quickly and with high quality.
Dubai Chocolate Goes Global
What started as a niche trend in Dubai has now gained international attention. Travelers can already find Dubai chocolate at airport duty-free shops and premium retailers abroad. With Mars now joining the movement through Galaxy Pistachio Kunafa, the trend is expected to grow even more.
Mars Gulf noted, “This limited-edition creation is more than just a product — it’s a reflection of what local consumers want. We’ve used our agile manufacturing setup to innovate quickly and deliver something truly special.”
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