Dubai Safari Park, one of the region’s most iconic wildlife attractions, is making waves with a remarkable 67% increase in travel trade sales. This surge comes as part of the park’s sixth season, themed ‘Conservation for the Planet,’ which kicked off in October 2024. This season has already been declared the park’s most successful to date, not only breaking visitor records but also pushing the boundaries of wildlife conservation awareness.
With its expansive range of exhibits and immersive experiences, Dubai Safari Park has become a hub for nature lovers and conservation advocates alike. The park has seen an extraordinary spike in visitors as more people flock to experience the magic of wildlife up close while supporting a good cause. The growing demand for educational and recreational experiences in nature has fuelled this surge, with guests keen to explore the park’s purpose-driven attractions and learn more about the fragile ecosystems that call the park home.
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This season, the park has made its mission clear: to raise awareness about wildlife conservation and play an active role in protecting endangered species. A major step forward in this effort came during the Arabian Travel Market 2025 (ATM), where Dubai Safari Park unveiled an ambitious new strategy designed to further integrate wildlife conservation into every aspect of the visitor experience.
For the first time ever, a portion of all admission revenue will be directed to vital wildlife rescue, care, and research initiatives. This initiative ensures that each guest’s visit contributes directly to the protection of animals and ecosystems. It’s a significant move that allows visitors to be a part of the park’s mission, making each visit a contribution to the cause.
To bolster its conservation efforts, Dubai Safari Park also held a series of thought-provoking talks and interactive sessions during ATM 2025. These conservation-focused activations gave attendees a deeper understanding of the region’s wildlife protection initiatives, showcasing the park’s commitment to sustainable tourism and its role in advancing the fight against illegal poaching and the wildlife trade.
As demand for ethical wildlife experiences grows, Dubai Safari Park has expanded its offerings. World-class facilities like an on-site veterinary hospital and a specialized animal care and research center play a critical role in the park’s ability to provide the highest standard of care to its animal residents. Additionally, the park has launched an extensive breeding program aimed at saving endangered species, ensuring that future generations will be able to experience these remarkable animals.
But the park’s efforts don’t stop there. Through a variety of educational programs, Dubai Safari Park works tirelessly to promote sustainable practices among its visitors. The park’s ongoing efforts to combat illegal poaching and raise awareness about the illegal wildlife trade are making a measurable impact, contributing to a noticeable rise in public engagement and visitation.
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Dubai Safari Park Under the Stars
One of the highlights of this season is the introduction of purpose-driven experiences such as the Junior Park Rangers program and the exciting Nighttime Safari. These immersive offerings have allowed guests to connect with nature in a more meaningful way while deepening their understanding of conservation. Whether it’s helping young visitors learn about the importance of preserving the environment or exploring the park under the stars, these initiatives have helped build a stronger bond between the public and the planet.
Speaking at ATM 2025, Mohammed Ahli, Acting Director of the Parks and Recreational Facilities Department at Dubai Municipality, expressed his pride in the park’s progress: “Arabian Travel Market represents a pivotal moment for Dubai Safari Park. As we join global leaders in the travel and tourism industry, we are proud to celebrate the momentum and growth of our current season while unveiling our ongoing strategy focused on wildlife protection.”
In The End
Dubai Safari Park is poised to continue setting new standards in both tourism and conservation. As the UAE continues to lead the way in sustainable tourism, the park remains committed to delivering purpose and experience in equal measure. For its seventh season, visitors can expect expanded offerings that will create unforgettable moments while further advancing the park’s mission of conservation and sustainable tourism.
With its innovative approach to blending wildlife conservation with recreational enjoyment, Dubai Safari Park is not just a destination – it’s a testament to what can be achieved when tourism and sustainability go hand in hand.
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