e& (formerly Etisalat Group) has reported a $2.9 billion net profit on $16.1 billion in revenue, reinforcing its position as a telecom and tech powerhouse. The company’s aggressive expansion into digital services and global markets, particularly in Europe, is driving growth beyond its traditional telecom roots.
Strong Performance, Shifting Business Model
e&’s profits reflect steady telecom revenues and increasing gains from AI-driven enterprise solutions, fintech, and cloud services. The company is moving away from a traditional telecom model and positioning itself as a global digital services provider.
European Expansion and Vodafone Stake
A major factor in e&’s strategy is its growing stake in Vodafone Group, giving it influence in one of the world’s most competitive telecom markets. e& has been gradually increasing its Vodafone holdings, signaling a long-term interest in expanding its European presence.
Beyond Vodafone, e& is eyeing further investments in telecom infrastructure and digital platforms across Europe, setting up a stronger international footprint.
Key Growth Areas
- 5G and Telecom Expansion – Strengthening its network dominance in MENA and extending into Europe.
- AI and Digital Services – Pushing deeper into enterprise AI, cybersecurity, and cloud solutions.
- Fintech and Payments – Growing its digital banking and payments business to diversify revenue streams.
What’s Next?
With strong financials and global ambitions, e& is betting on strategic investments and digital transformation to compete with the biggest names in telecom and tech. Its European push will test whether it can scale beyond its MENA stronghold and establish itself as a global player.
